All you need to know about coronavirus:
Dentsu Partners

Real time agility of media budget spend, optimisation and swift reallocation is paramount for clients today. Though this agility runs us the risk of losing sight of what is spent unless stringent tracking measures are in place.

Similarly it is critical that we track and align our media owner invoices with what we are charging client. Actualisation is the process of establishing what was actually run from an invoice perspective a opposed to what was planned or what is on platform so that we may ensure accurate billings to clients and paying of vendors alike.

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