At dentsu we understand data in a very expert way when it comes to the media/marketing industry. We pride ourselves in having access to and running our own data so that we can understand audiences in a way that is robust and future proof. Each data set is able to tell us a different story from who are audience is, what they enjoy, where to find them, their passion points, media habits, and so on. This approach allows us to plan in a truly targeted and strategic manner. This module will walk you through our dentsu toolkit including our coveted proprietary tool CCS/M1 Planner. We’ll explore what it is, how it taps into the consumer mindsets to drive real value through relevant communication, how we’re able to better segment as well as practical application of the data itself (and importantly, how this can benefit you, our valued media partner).
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