At Dentsu location services approach to out-of-home is data-driven and tech-enabled. Dentsu location services are leading location-based marketing specialist and …
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At Dentsu location services approach to out-of-home is data-driven and tech-enabled.
Dentsu location services are leading location-based marketing specialist and we have always invested in data and platforms to ensure that we remain leaders within the out-of-home industry.
This investment in data and platforms allows us to drive accuracy and excellence across our business, enabling us to provide exceptional solutions for our clients.
ECOS
Posterscope’s global propriety platform ECOS is an end-to-end campaign management platform with a range of applications designed to support and enhance business activity.
ECOS is the most advanced OOH mapping and planning platform on our continent and has successfully been implemented with dentsu teams in South Africa, Kenya, Nigeria and Ghana.
It is the foundation on which dentsu Location Services offering is built on.
It has enabled us to be data-driven and automated in our media planning and buying process.
| Module 1 | |||
| Module 1: ECOS | 00:00:00 | ||
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