Google Marketing Platform (GMP

Who this course is for: This introductory course is designed for dentsu clients and dentsu team members who want to learn how to use the Google Marketing Platform (GMP) to drive business outcomes. It is especially beneficial for those looking to understand how to leverage advanced marketing tools, improve campaign ROI, and make data-driven decisions. This is what the course is about: This course provides an overview of the Google Marketing Platform, a unified ad tech ecosystem that helps businesses with digital marketing transformation. It covers how dentsu, as a Tier 1 Google Marketing Platform Sales Partner, can provide clients with exclusive access to advanced tools and world-class expertise. The curriculum explores the benefits of using a unified ad tech stack, such as consolidating technology, owning first-party data, and eliminating data fragmentation.