Discover Our Courses
Boosting Performance
Learn how to build and sustain a high-performance culture that drives business results and employee engagement. Understand the manager’s pivotal role in shaping team culture, setting clear vision, and aligning goals. Explore practical strategies for fostering trust, psychological safety, and open communication within teams. Master techniques for driving accountability, continuous improvement, and recognizing achievements. Develop your people through ongoing learning, empowerment, and meaningful recognition to fuel long-term success
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Investment Management
This course is designed to equip participants with a holistic understanding of investment management within a media and advertising context. It addresses the critical risks of non-alignment, non-compliance, and non-delivery, which can impact business revenue, reputation, and client relationships. The course goes beyond productivity, focusing on active risk and opportunity management to consistently deliver on commitments in terms of quality and price. This course covers: Investment Management Overview Understanding the interconnectedness of investment, commercial, and legal teams. The importance of compliance and collaboration to mitigate business risk. Pitch Commitment How to structure and communicate commitments during client pitches. Balancing cost benefits, trust, and transparency to win and retain business. Client Contracts and Compliance Key contract sections for client teams. Managing compliance, risk, and profitability through contract terms. Proactive Trading Developing and proposing strategies to maximize value for clients. Moving from reactive to proactive value delivery. Productivity Measuring and guaranteeing delivery on commitments. Understanding methodologies for cost and quality guarantees, and how to track and report savings. Active Value Management Leveraging all value levers daily to optimize outcomes. Using market intelligence, productivity frameworks, and continuous improvement.
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BX Foundations | Driving Marketing Transformation in SSA
This course introduces Business Transformation (BX) as a strategic capability within dentsu SSA. Learn how BX integrates with Media, Creative, and CX to drive client growth. Explore SSA’s unique USP : Marketing Transformation. Understand BX frameworks like Schema® and how to apply them. Empower yourself to lead transformation conversations with confidence.
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dentsu X’s Experiential Marketing
Scope: This course empowers learners with client-facing, immediately applicable skills to understand, design, and deliver world-class experiential marketing. It blends dentsu X’s global perspective, local expertise, and signature approach to creating meaningful, business-driving experiences. Delivery Method: Self-paced online modules Recorded podcast. Interactive quizzes Landing Page Summary Step into the world of dentsu X experiential marketing. Learn to turn insights into powerful ideas and immersive brand experiences. Master the art of flawless execution and real-time engagement. Measure impact, optimize, and empower teams for future growth. Designed for staff, partners, and future talent shaping Africa’s brand experiences. Target Audience Internal dentsu staff (DX, BX, CX, Strategy, Creative, Media) Selected stakeholders and clients Full dentsu SSA network Students and future talent Duration & Module Breakdown Total Length: 1 hour Modules: 5 (1 intro + 3 core + 1 wrap-up) Module Summaries Introduction: Who We Are & Why Experiences Matter: Explore dentsu X’s heritage, purpose, and the evolving role of experiential marketing in Africa’s brand landscape. Understand how “being distinctively different” is our competitive advantage. Module 1: Insight to Ideation (How We Think): Learn how dentsu X uncovers audience insights and transforms them into bold, creative concepts that drive engagement. Discover our belief in challenging convention, storytelling, and designing for the holistic experience. Module 2: Experience Execution (What We Do): Discover the process of bringing ideas to life—planning, producing, and delivering seamless, immersive experiences. See how we build connected ecosystems, integrate technology, and deliver at scale. Module 3: Evaluation & Empowerment (Our Work & Impact): Understand how dentsu X measures success, optimizes campaigns, and builds capability for ongoing innovation. Explore real case studies and learn how we empower teams and clients for future growth. Wrap-Up & Application: Apply your learnings to real-world scenarios and prepare for impactful, client-facing engagements. Reflect on how you can contribute to “experience beyond” at dentsu X. Assessments & Exams Module-end quizzes: 5–10 multiple-choice questions per module Final assessment: Scenario-based application Answer sheets & scoring guidelines: Provided separately! Interactive Tools Quizzes per module Multiple-choice questionnaires Scenario-based exercises Additional Learning Resources Course deck in Dentsu PPT template Experience design templates. Case study library (see below) External links to experiential trends and best practices (see below) External Links to Experiential Trends & Best Practices Event Marketer: Experiential Marketing Trends: https://www.eventmarketer.com/article/experiential-marketing-trends/ Campaign Live: Experiential Marketing Trends 2024: https://www.campaignlive.com/article/experiential-marketing-trends-2024/1840102 Adweek: Experiential Marketing Trends: https://www.adweek.com/brand-marketing/experiential-marketing-trends/ Chief Marketer: 100 Experiential Marketing Case Studies (Ex Awards): https://www.chiefmarketer.com/100-experiential-marketing-case-studies-from-the-2023-ex-awards/
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Influencer Marketing
This course provides an in-depth introduction to the core principles of Influencer marketing designed to help you better understand the nuances of Influencer marketing solution. By the end, learners will understand the value of Influencer marketing, understand the importance of choosing the right creators and confidently manage influencer campaigns that drive measurable business results. This course offers real examples, toolkits, and best practices. Whether you're a media buyer, strategist or client lead, these modules will help you better understand influencer marketing in every step of the influencer lifecycle. This course will help you: Understand the value of influencer marketing Choose the right creators for campaigns Manage influencers effectively Measure ROI and optimise results Module Content and Breakdown: Module 1: The Value of Influencer Marketing Understand why influencer marketing is central to modern brand strategy and how it builds relevance, reach and trust. Module 2: Choosing the Right Creators Learn how to select creators by objective, tier (nano to macro), brand fit, audience relevance and platform behaviour. Module 3: Managing Creators & Campaigns Best practices on contracts, briefing, communication, usage rights, timelines, and creative guidance. Module 4: Measuring Success Track ROI through benchmarks, engagement metrics, sales lift, content value equivalence, and attribution. Total Duration: ~1 hour Target Audience: Both for internal staff and other stakeholders and partners across Africa. This course is a FREE course and can remain open to all for 2 weeks once they sign up and start the course
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Introduction to Client Services
This course aims to develop outstanding client services capabilities, which are crucial for the business’s success and growth. It emphasizes understanding clients’ businesses, fostering strong relationships, and effectively managing expectations. Key communication skills are central, covering professional email etiquette, effective video calls, organised meetings and client management through effective communication. The course focuses on strategic account planning and activity tracking, ensuring alignment with client objectives and profitability. Module Content and Breakdown: Module 1: Introduction to Clients This module establishes the critical importance of clients to dentsu's business operations and growth. It emphasizes the client service team's role in understanding client businesses, managing expectations, and fostering strong relationships to drive profitability. Module 2: Communication with Clients This module focuses on establishing professional and effective communication channels with clients, covering emails, video calls, and meeting protocols. It highlights the significance of agendas, contact reports, and status trackers to ensure clarity, accountability, and prevent misunderstandings. Module 3: Communication with Internal Team This module underscores the importance of teamwork, collaboration, and clear internal communication for successful project delivery. It covers effective internal meetings, email etiquette, and the use of tools like the RACI matrix to define roles and responsibilities within the team. Module 4: Key Account Plans This module introduces the concept of strategic Key Account Plans, which provide a comprehensive overview of clients and their businesses. It details how to track client relationship health, financial performance, and identify opportunities for growth and cross-selling. Module 5: Tracking Activity This module focuses on the ongoing monitoring and management of projects and client engagements to ensure efficient delivery. It provides guidance on tracking project status, client issues, delays, and contractual details, allowing for proactive adjustments and innovation.
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Google Marketing Platform (GMP
Who this course is for: This introductory course is designed for dentsu clients and dentsu team members who want to learn how to use the Google Marketing Platform (GMP) to drive business outcomes. It is especially beneficial for those looking to understand how to leverage advanced marketing tools, improve campaign ROI, and make data-driven decisions. This is what the course is about: This course provides an overview of the Google Marketing Platform, a unified ad tech ecosystem that helps businesses with digital marketing transformation. It covers how dentsu, as a Tier 1 Google Marketing Platform Sales Partner, can provide clients with exclusive access to advanced tools and world-class expertise. The curriculum explores the benefits of using a unified ad tech stack, such as consolidating technology, owning first-party data, and eliminating data fragmentation.
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Search Engine Marketing (SEM)
This course provides an in-depth introduction to the core principles and strategies of Pay-Per-Click (PPC) marketing in today’s fast-evolving digital landscape. Learn how to build and optimize effective PPC campaigns across platforms like Google Ads, YouTube, and Display Networks. Understand the relationship between PPC and broader digital strategies including SEO, landing page optimisation, and remarketing. You’ll gain practical knowledge on keyword strategy, bid management, ad creative development, audience targeting, and campaign performance analysis to drive results and ROI. Module Breakdown: Introduction to PPC Understand how PPC fits into the digital marketing mix and the basics of platforms like Google Ads. Campaign Setup & Structure Learn how to structure campaigns for clarity, performance, and scalability using account segmentation and naming conventions. Keyword Research & Targeting Discover tools and techniques to select high-performing keywords, match types, and negative keyword strategies. Ad Copywriting & Creative Best Practices Master the art of writing compelling headlines, descriptions, and calls to action for search and display ads. Bid Strategies & Budget Management Explore automated and manual bidding, budget pacing, and how to choose the right strategy for different goals. Performance Metrics & Reporting Learn how to track conversions, optimize for CPA/ROAS, and interpret key metrics like CTR, CPC, and Quality Score. Remarketing & Audience Targeting Dive into audience segmentation, remarketing strategies, and personalization for higher engagement. Landing Page Relevance & Quality Score Understand the impact of landing page UX on ad performance and how to align content for better Quality Scores. Target Audience: Ideal for marketing teams, digital coordinators, account managers, and internal stakeholders seeking to: Upskill in PPC fundamentals Gain hands-on campaign optimization experience Improve collaboration with media teams and agencies Understand performance metrics and reporting for strategic planning
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Generative Engine Optimisation (GEO)
This course delves into Generative Engine Optimisation (GEO), defining its critical role in today's AI-driven search landscape. You will learn how GEO complements traditional SEO and discover key strategies to boost your content's visibility. Objectives include techniques for Google Knowledge Graphs, structured data, and conversational content to thrive in the new search era. Module Content and Breakdown: This module outlines actionable strategies for enhancing content visibility in AI-powered search engines. It covers optimizing for Google Knowledge Graphs, leveraging structured data, and focusing on user-centric content principles like E-E-A-T. Target Audience: Both for internal staff and other stakeholders.
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