Craft Skills Masterclass
Lessons
Craft Skills Masterclass Introduction and Vision
Introduction to Predictive Growth Analytics
Introduction to Audiences
What Do We Mean by Insights and Why Do We Need Them
Introduction to Strategy
Embracing The Importance of the Planner
Introduction to Media Optimisation
Why Storytelling
Resources
Introduction and Vision
Business - Predictive Growth Analytics
Predictive Growth Analytics - Guidance Deck
Insights Key Takeaways and Getting Started
Guidance Deck - Consumer Pathway Innovation
Optimisation - Guidance deck
The Pitch Storyteller - Guidance Deck
Instructor
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