Generative Engine Optimisation (GEO)
This course delves into Generative Engine Optimisation (GEO), defining its critical role in today's AI-driven search landscape. You will learn how GEO complements traditional SEO and discover key strategies to boost your content's visibility. Objectives include techniques for Google Knowledge Graphs, structured data, and conversational content to thrive in the new search era. This module outlines actionable strategies for enhancing content visibility in AI-powered search engines. It covers optimizing for Google Knowledge Graphs, leveraging structured data, and focusing on user-centric content principles like E-E-A-T.
Lessons
Resources
Free
This course delves into Generative Engine Optimisation (GEO), defining its critical role in today's AI-driven search landscape. You will learn how GEO complements traditional SEO and discover key strategies to boost your content's visibility. Objectives include techniques for Google Knowledge Graphs, structured data, and conversational content to thrive in the new search era. This module outlines actionable strategies for enhancing content visibility in AI-powered search engines. It covers optimizing for Google Knowledge Graphs, leveraging structured data, and focusing on user-centric content principles like E-E-A-T.
Course Include
1 Lessons-
13 Min
-
1 Resources
Instructor
Dr Wouter Kritzinger SEO Director
Wouter is an accomplished SEO Strategist and currently serves as SEO Director at Dentsu Performance based in Cape Town, South Africa.