dentsu X’s Experiential Marketing

Scope: This course empowers learners with client-facing, immediately applicable skills to understand, design, and deliver world-class experiential marketing. It blends dentsu X’s global perspective, local expertise, and signature approach to creating meaningful, business-driving experiences. 

Delivery Method: 

• Self-paced online modules 
• Recorded podcast.  
• Interactive quizzes  

Landing Page Summary  

• Step into the world of dentsu X experiential marketing. 
• Learn to turn insights into powerful ideas and immersive brand experiences. 
• Master the art of flawless execution and real-time engagement. 
• Measure impact, optimize, and empower teams for future growth. 
• Designed for staff, partners, and future talent shaping Africa’s brand experiences. 

Target Audience 

• Internal dentsu staff (DX, BX, CX, Strategy, Creative, Media) 
• Selected stakeholders and clients 
• Full dentsu SSA network 
• Students and future talent 

Duration & Module Breakdown 

• Total Length: 1 hour 
• Modules: 5 (1 intro + 3 core + 1 wrap-up) 

Module Summaries 

• Introduction: Who We Are & Why Experiences Matter: Explore dentsu X’s heritage, purpose, and the evolving role of experiential marketing in Africa’s brand landscape. Understand how “being distinctively different” is our competitive advantage. 
• Module 1: Insight to Ideation (How We Think): Learn how dentsu X uncovers audience insights and transforms them into bold, creative concepts that drive engagement. Discover our belief in challenging convention, storytelling, and designing for the holistic experience. 
• Module 2: Experience Execution (What We Do): Discover the process of bringing ideas to life—planning, producing, and delivering seamless, immersive experiences. See how we build connected ecosystems, integrate technology, and deliver at scale. 
• Module 3: Evaluation & Empowerment (Our Work & Impact): Understand how dentsu X measures success, optimizes campaigns, and builds capability for ongoing innovation. Explore real case studies and learn how we empower teams and clients for future growth. 
• Wrap-Up & Application: Apply your learnings to real-world scenarios and prepare for impactful, client-facing engagements. Reflect on how you can contribute to “experience beyond” at dentsu X. 

Assessments & Exams 

• Module-end quizzes: 5–10 multiple-choice questions per module 
• Final assessment: Scenario-based application 
• Answer sheets & scoring guidelines: Provided separately! 

Interactive Tools 

• Quizzes per module 
• Multiple-choice questionnaires 
• Scenario-based exercises 

Additional Learning Resources 

• Course deck in Dentsu PPT template 
• Experience design templates. 
• Case study library (see below) 
• External links to experiential trends and best practices (see below) 

External Links to Experiential Trends & Best Practices 

• Event Marketer: Experiential Marketing Trends: https://www.eventmarketer.com/article/experiential-marketing-trends/  
• Campaign Live: Experiential Marketing Trends 2024: https://www.campaignlive.com/article/experiential-marketing-trends-2024/1840102  
• Adweek: Experiential Marketing Trends: https://www.adweek.com/brand-marketing/experiential-marketing-trends/   
• Chief Marketer: 100 Experiential Marketing Case Studies (Ex Awards): https://www.chiefmarketer.com/100-experiential-marketing-case-studies-from-the-2023-ex-awards/