Influencer Marketing

This course provides an in-depth introduction to the core principles of Influencer marketing designed to help you better understand the nuances of Influencer marketing solution. By the end, learners will understand the value of Influencer marketing, understand the importance of choosing the right creators and confidently manage influencer campaigns that drive measurable business results. This course offers real examples, toolkits, and best practices. Whether you're a media buyer, strategist or client lead, these modules will help you better understand influencer marketing in every step of the influencer lifecycle.  

This course will help you: 

• Understand the value of influencer marketing 
• Choose the right creators for campaigns 
• Manage influencers effectively 
• Measure ROI and optimise results 

Module Content and Breakdown: 

Module 1: The Value of Influencer Marketing 

• Understand why influencer marketing is central to modern brand strategy and how it builds relevance, reach and trust. 

Module 2: Choosing the Right Creators 

• Learn how to select creators by objective, tier (nano to macro), brand fit, audience relevance and platform behaviour. 

Module 3: Managing Creators & Campaigns 

• Best practices on contracts, briefing, communication, usage rights, timelines, and creative guidance. 

Module 4: Measuring Success 

• Track ROI through benchmarks, engagement metrics, sales lift, content value equivalence, and attribution. 

Total Duration: ~1 hour  

Target Audience: 

Both for internal staff and other stakeholders and partners across Africa. 

This course is a FREE course and can remain open to all for 2 weeks once they sign up and start the course