Dentsu Media Academy
Lessons
Chapter 1: A Standpoint for Media Planning
Defining the Target Market and Target Market Segmentation
Media Research
Concepts of Media Planning and Strategy
Media Qualities and The Media Mix
TV Landscape and Context
Newspapers
Magazines
Radio
Out of Home
Cinema
Digital Media
Innovation in Media and Integrated Marketing Communications
Media Strategy
The Media Plan - Making it Happen
Resources
Chapter 1: A Standpoint for Media Planning
Chapter 2: Defining the Target Market and Target Market Segmentation
Chapter 3: Media Research
Chapter 4: Concepts of Media Planning and Strategy
Chapter 5: Media Qualities and The Media Mix
Chapter 6: TV Landscape and Context
Chapter 7: Newspapers
Chapter 8: Magazine
Chapter 9: Radio
Chapter 10: Out-of-home
Chapter 11: Cinema
Chapter 12: Digital Media
Chapter 13: Innovation in Media and Integrated Marketing Communications
Chapter 14: Media Strategy
Chapter 15: The Media Plan - Making it Happen
2020A-Exam-Runs
15 LessonsInstructor
Vonda Meekin Wilcox Tutor
Vonda Meekin Wilcox