Dentsu Media Academy
15-week course, based on the 15-chapter AMASA (Advertising Media Association of South Africa) text book.
The course comprises:
- Weekly videos presented by specialists in the relevant fields
- Weekly chapter uploads
- Weekly exercises relating to that week’s topic
Chapters covered:
- Ch 1: A standpoint for media planning
- Ch 2: Defining the target market and target market segmentation
- Ch 3: Research
- Ch 4: Concepts of media planning and strategy
- Ch 5: Media qualities and the media mix
- Ch 6: Television
- Ch 7: Newspapers
- Ch 8: Magazines
- Ch 9: Radio
- Ch 10: Out of home
- Ch 11: Cinema
- Ch 12: Digital
- Ch 13: Innovation in media and integrated marketing communication
- Ch 14: Media strategy
- Ch 15: The media plan: making it happen
Each week all students work is evaluated.
Late weekly submissions are evaluated, but 5% is deducted from the final exam marks for each late submission.
Students are given 10 days to complete each exercise.
After the 15 weeks, students write a multiple-choice exam covering all the topics in order to receive their certificate. Certificates will be graded:
a. 50-59% pass Bronze
b. 60-69% pass Silver
c.70-79% pass Gold
d. 80+% pass Platinum
Below 50% they will receive just a certificate of completion.
Lessons
Chapter 1: A Standpoint for Media Planning
Defining the Target Market and Target Market Segmentation
Media Research
Concepts of Media Planning and Strategy
Media Qualities and The Media Mix
TV Landscape and Context
Newspapers
Magazines
Radio
Out of Home
Cinema
Digital Media
Innovation in Media and Integrated Marketing Communications
Media Strategy
The Media Plan - Making it Happen
Resources
Chapter 1: A Standpoint for Media Planning
Chapter 2: Defining the Target Market and Target Market Segmentation
Chapter 3: Media Research
Chapter 4: Concepts of Media Planning and Strategy
Chapter 5: Media Qualities and The Media Mix
Chapter 6: TV Landscape and Context
Chapter 7: Newspapers
Chapter 8: Magazine
Chapter 9: Radio
Chapter 10: Out-of-home
Chapter 11: Cinema
Chapter 12: Digital Media
Chapter 13: Innovation in Media and Integrated Marketing Communications
Chapter 14: Media Strategy
Chapter 15: The Media Plan - Making it Happen
2020A-Exam-Runs
Total Cost
USD 500
Dentsu Media Academy
Course Include
15 Lessons-
5314 Min
-
16 Resources
Instructor
Vonda Meekin Wilcox Tutor
Vonda Meekin Wilcox