Consumer in Your Pocket (COPO) – Mandatory Training

Consumer in Your Pocket (COPO) is dentsu Africa’s next-generation capability for real-time consumer understanding.

This mandatory training introduces how COPO works, why it matters in African markets, and how it can be used to improve marketing effectiveness.

Learners will understand how verified data and synthetic personas enable faster, more confident decision-making.

The course also equips teams with clear guidance on how to position and sell COPO to clients.

By the end, employees will be confident explaining COPO’s value, use cases, and commercial models.