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Kenya-Cadbury The Digital Invasion

The Digital Invasion – Cadbury Case Study

A digital invasion for the Cadbury Martians that gave them a second chance at a first impression with Kenyans. By creating social profiles and relevant, timely content, the Martians went from being trolled on Twitter to “the Martians on Twitter”. We went a step further and used AI to match the Martians’ personalities to regular Kenyans. Flipping the narrative and therefore improving Cadbury’s brand love.

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