Jonnie Walker I see you Case Study
The “I See You” campaign was set to tackle the biggest daily barrier in Lagos life – TRAFFIC, so that Lagosians can dedicate more time in their daily hustle. Johnnie Walker opened the most congested Toll Gate in Lagos for 3 hours toll free wishing Lagosians the best of luck in their Endeavours.
Carat seamlessly partnered Posterscope (OOH Logistics), Isobar (Online Creative Asset Development), Footprint (Activation) RnB (PR) and DDB (Ofline Creative support) to bring the campaign to live. All Agencies brought great professional touch to give the consumers a worthy experience. Carat exhibited great leadership and coordination to ensure all supporting agencies owned and delivered on assigned bits to make the campaign seamless.