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Dentsu Partners

Nigeria-Carat-Maggi Naija Pot

Maggie Naija Pot Case Study

The brief to Carat was to come up with an integrated media strategy to support marketing efforts in arresting the decline.

The Campaign was to increase awareness of the New Product across Nigeria especially the Southern part of the Country.

Stage 1: Campaign Teaser on Social Media by Influencers

Stage 2: Launch -Sales Road Show, which included cooking shows, competitions with Celebrities. Premiere of Naija Pot TVC on TV, Radio and Social Media.

Stage 3: 100 surprise mystery boxes for customers and influencers. All recipients had to cook with the ingredients and post on Social media with hashtag #NaijaPot

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