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Dentsu Partners

South Africa-Carat-Guinness-Rio Live Billboard

Guinness Rio Ferdinand Case Study

Guinness Rio Ferdinand Live Billboard A collaborative effort between Carat SSA, Carat Kenya and Diaego, we were able to use our media expertise and access to world class technology to pull off a first in Africa OOH experience – surprising and delighting Kenyan Football fans and proving that Guinness is Made of More.

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