Clarins Ecommerce Case Study

With consistent performance within the first quarter, the resulting impact of the severity of Lockdown regulations applied within South Africa had a direct impact on all non-essential eCommerce clients. In order to bridge the revenue gap created by the drop in in-store sales the business needed to pivot swiftly, increasing the original monthly revenue target by 21% and with a 55% reduction in budget Y-O-Y.

Leveraging relevant consumer behaviour trends in rapid eCommerce adoption as well as increased online consumption, the strategy was dynamically adjusted, ensuring that targets were exceeded across the board.