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Dentsu Partners

South Africa-John Brown-Old Mutual Corporate (OMC)

Old Mutual Corporate

Through a dedicated editorial team working across print and digital we:
Established a go-to source for expert financial and business content, as well as curated lifestyle content with a consumer look and feel

Created and clearly communicated the brand promise: Enrich your thinking

Introduced strong, sophisticated, considered art direction

Created and sourced authentic, interesting, and insightful editorial content that went beyond business and finance

Commissioned hand-picked writers and interviewees, who included foremost thinkers, trailblazers, business and socio-economic experts, academics, researchers, and authors

Seamlessly wove OMC’s experts and business news, research, and insights into the content

Created multimedia content that included infographics, podcasts, and videos.

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