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Dentsu Partners

South Africa-Posterscope-Burger King

Burger King Wooper or Selfie Case Study

Whopperyourselfie was a teaser campaign prior to the launch of Burger King in Gauteng.

The campaign required consumers to participate in a “treasure hunt” for hidden Whopper numbers that were hidden online, in print media and throughout the Gauteng area in strategic places.

These Whopper numbers rewarded consumers with free Whopper vouchers on launch day.

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